It All Boils Down to the Next Five Weeks!

posted: Friday, November 19, 2010

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The stage has been set and the players are all in place. You have spent the last eleven months preparing for the upcoming holiday season. The inventory has been bought, the advertising placed, the staff hired and trained, the displays are fine-tuned. You have all your ducks in a row and all the dogs are barking. In the next five weeks, most of you will have more NEW traffic walking through your door than at any other time of the year.

Now is the time to show your stuff. With more traffic comes more sales and more potential personal trade, repeat, and referral customers. This upcoming season could very well dictate not only the success of this year, but next year as well. You have spent a fortune financially, emotionally, and physically to get the potential customers to come in. It is especially important at this time of the year that everyone realize how important each and every sales opportunity is.

We win our customers one at a time and run the risk of losing them by the dozens if they are not taken care of properly. The salespeople in some stores may be overworked, overburdened, grouchy, cranky, and at wits end by the time the season is over. I am sorry to say that these situations are becoming more and more typical. It is the stores where the salespeople stay focused, energized, motivated and enthusiastic that the customers will remember and come back to shop in the future.

Realize that the future is now and that the value of customers who come in the door during the next five weeks are priceless whether they buy or not. Never lose sight of the fact that the goal with every person you meet is to develop Happy Customers.

FINAO - Brad Huisken

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