You Can’t Fake It!

posted: Friday, September 17, 2010

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We are all guilty. We have all committed the act, and if you are an honest person, you can’t really deny it. I am not proud of it and I certainly wouldn’t encourage others to participate. I know that I have been caught on numerous occasions, just today as a matter of fact. I do it to my wife, my children, my coworkers, my friends and even my parents. But hey, it happens. What is it? At one time or another I would guess that you have been caught faking it. What do I mean by faking it? I mean not giving your complete and total attention to someone who is speaking with you. Sometimes a person can have a fifteen-minute conversation with me and after it’s over, I wonder what we were just talking about. My wife can tell me something about our children and want my opinion, and I have no idea what she just said. A coworker can ask me a question expecting some profound answer, and I can’t give one because I don’t know what was said to me. Something even worse: near the end of a conversation you are asked a question and you have no idea what the question is or how it should be answered, so you fake it.

If I have learned anything over time, it is that when you fake it, you will lose 95% of the time. You’ll answer the wrong question, give an opinion regarding the wrong subject, or worst of all, you will have to admit that you weren’t listening. A fate worse than many others I can think of because you may be perceived as uncaring, selfish, or just plain rude.

We are all human beings and we are all guilty of communication blunders from time to time. I hope that your friends, family and coworkers are forgiving. However, your customers may not be. Your customers may simply leave, empty handed, when you are not giving them your complete and undivided attention. The price for not paying attention is a heavy one to bear. Work on giving everyone, including your customers, the attention they deserve. If you practice listening to your family, friends, and coworkers, it will become a habit that carries over to your customers. Result - better personal relationships and MORE SALES!

FINAO - Brad Huisken

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