So You Think Training is Expensive?

posted: Friday, July 16, 2010

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So you think training is expensive, think about the alternative. Say you're an average retail store doing about one million in volume, and you have five salespeople. Each salesperson walks one customer a day that could have been sold, and your average sale is about $300.00. That is $300.00 times five salespeople, times five days a week that they work. That is $7500.00 per week in lost sales and revenues! Multiply that by 52 weeks and you realize that you could be losing in excess of $390,000.00 in lost sales and revenue. Then think about increasing your add-on percentage from an average of 3% to an average of 10%, resulting in an increase of about $70,000.00 in sales. If the staff could convert just 3 repair customers to retail buying customers, at the same average sale of $300.00, per week, it would mean an additional $46,800.00 in sales. In this example, you realize how easy it is to have lost over $500,000.00 in sales and a huge amount in profits.

It still amazes me how many retailers have an outdated sales training program or do not have a formal sales training program to help their sales staffs maximize their selling opportunities. We can help you with that. For a special introductory amount of $395.00 you can have all the most up-to-date retail sales training available. Call 1-800-248-7703, email or fax us today. I'll even give you a payment plan if needed.

FINAO - Failure is Not An Option
Brad Huisken

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