We Can Learn A Lot From A Tiger!

posted: Friday, July 3, 2009

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Tiger Woods continues to amaze me with his work ethic and the things he has been able to accomplish. I recently heard a story on CNN that really hit home with me. Tiger had just won the Memorial Classic Golf tournament. He hadn't won a tournament in quite a while due to having knee surgery, time he was laid up, and the time it took him to get back into playing shape. The day after winning the Memorial, while all the other pro golfers went home to relax and take a couple days off, Tiger flew to New York to play the course where the US Open was played a couple of weeks later. He had just won again, why did he feel the need to go and play a course that he has played numerous times in the past? I think the answer is obvious - PRACTICE.

I read somewhere that Tiger goes to the practice range every morning at 5:00 am and hits about 5000 golf balls - every morning. Talk about dedication to being the best. It is no wonder that, in the future, he will be remembered as the greatest golfer of all times. The guy is relentless in his pursuit of perfection. Yet, I think he realizes that he will never be perfect. What does this have to do with retail and the current state of the industry? Everything, as a matter of fact the similarities or correlations are mind boggling. Let me show you some details.




Think about it. There isn't a better or more important time than right now to fine tune your game as retailers. It's time to discover that you and/or your people don't know what you don't know. Be relentless in your pursuit of knowledge, education and self-improvement. If you don't have as many customers this year as last year, you should have plenty of time. It all boils down to the person on the sales floor waiting on customers and the management of the procees. Again, you can't always have the finest displays, greatest advertising, best location, largest selection, lowest prices, prettiest store, etc. BUT YOU CAN ALWAYS SELL AND TREAT YOUR CUSTOMERS RIGHT!

After all - (F) Failure (I) is (N) not (A) an (O) Option!

FINAO - Brad Huisken - IAS Training

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