From Start To Finish!

posted: Saturday, July 25, 2009

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As much as it would make our lives easier to know when our customer's are going to come in, it just does not work that way. It would certainly be nice to be able to plan our day; our breaks and when we get off around those busy times wouldn't it? But customers are human and we just never know when they are going to show up. What does that mean for a salesperson? In short, it means, we must be willing and ready to sell at all times. I have had two experiences recently that I would like to share with you.

I was on my out of town early one morning a few weeks ago and needed a new power cord for my laptop and if you are like me, you cannot work without your laptop. Anyway, I stopped at a computer store right as they opened and did not have the time or the desire to look for it myself, so I asked a salesperson for help. The response I got was the last thing I expected, he told me "he had just gotten to work and I was going to have to wait till he got into his day a little." I will give him this much, he was polite when he said it but it is still unacceptable. When you step onto the sales floor, you had better be ready for customers!

Now as we all know for every example like the one above, there are hundreds of good ones and let me share one with you. A friend of mine recently had a first date and he wanted to give her a single rose. He went to the grocery store but the floral person got off at five and was literally leaving the counter when she saw my friend approaching. She put down her stuff and immediately turned her attention to her customer and assisted him in picking the best rose. She even took the time to wrap it in paper and so on. This probably took her a total of 5 minutes. However, she went home knowing she finished her day with a satisfied customer.

The bottom line-be ready to sell the second the door is opened or when your shift begins. Every customer deserves your best, no matter when they show up!

FINAO - Brad Huisken - President, IAS Training

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