Customer Service Standards - Part 3!

posted: Friday, September 23, 2011

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Welcome back! Our review of customer service standards continues today.

No Fast Talking: We all ready discussed how important it is that you hear everything that your customer has to say, but it is equally as important that they hear everything that you have to say. The days of the slick, fast-talking salesperson are long over. Customers today are in constant search of value and quality for their money; they are more likely to find that in someone they trust. A professional salesperson will give their customers all of the information they need to make an informed decision, and in turn answer every question that the customer has. Think of each customer interaction as a conversation and avoid industry jargon that is only going to confuse your prospect.

Sell With Enthusiasm: Customers are often excited when they have made the decision to make a purchase. As a salesperson, we should share in that excitement. It’s important to remember that you might sell the same product day-in and day-out but the customer standing in front of you is only buying it once. It’s easy for that salesperson to fall into a rut and not exhibit the same excitement every time, but is that fair to the customer who chose today to buy? Of course it’s not; your enthusiasm has a direct effect on your customer and their decision to buy or not to buy.

Smile, Smile, Smile: Sounds simple, right? You’d be surprised at how many salespeople do not smile, they probably don’t even notice. A simple smile indicates to the customer that you are ready to engage and assist them with whatever they need. A simple smile is going to allow your customer to feel more relaxed and comfortable with you and you are going to feel more comfortable with them. Remember, though, that a smile must be sincere and not fake. The attitude behind the smile must be reflective of the smile itself.

The Golden Rule: We all know this one, "Do unto others as you would have them to do unto you." Everyone wants to be treated with respect and have their needs and wants listened to, it’s no different in sales. If you were the customer, how would you want to be treated by a salesperson? Live by that simple rule and you’ll do just fine.

That wraps it up for today, more next time!

FINAO - Brad Huisken

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